About

I'm a marketing technologist who sits at the intersection of SEO, automation, and software development. I've spent years building systems that help businesses grow — from technical SEO audits and content pipelines to custom WordPress tooling and no-code automation workflows.

My work tends to be practical. I'm less interested in trends and more interested in what actually moves metrics. That usually means understanding how search engines work, how to automate repetitive marketing tasks, and how to build lightweight tools that solve real problems.

This site is where I share what I learn — through long-form writing, open tools, and curated resources. Everything here is stuff I'd send to a colleague.